|Let's hope it doesn't come to this.|
If my email is any indication of consumer sentiment – and over the years it’s proven pretty reliable – a backlash seems to be brewing pretty strong against Apple and its constantly evolving i-Devices.
Because the higher-than-everyone-else prices, it’s penchant for proprietary everything and the seeming planned obsolescence of every product, Apple and its innovation train seems to be heading for a derailment.
What had been maybe a once or twice a month occasion, I’m now getting weekly emails from former Apple fanboys who are jumping ship.
Take the one I received today from Bill Carver, a huge Apple booster since 1986. I remember Bill as a regular caller to my PC Mike radio show a few years back, usually raving about some new Apple gizmo or service. I respect Bill’s technology take a great deal. He knows gadgets and gizmos and cares about the technology industry. So when I hear he has abandoned the brand he once so much boosted, I listen.
Here’s an excerpt from the email that describes why he has bailed on Apple.
“I have an iPad that less than nine months later, Apple has chosen to develop software for a newer iPad that I cannot use. NINE MONTHS. No wonder they’re warranty is out in 90 days.
I have since purchased my next laptop computer, but this time from toshiba. It was about $400, outperforms my current Mac and unlike my current mac can use icloud. Apple is developing software for computers it never sold, but will not develop software for computers it did.
Longevity of purchase for Apple equipment is gone. The current life span is less than one year before you are forced to upgrade and as you do, you lose the ability to run software you had previously purchased. I can run Microsoft Office 97 on a Windows 7 machine. But I cannot run Photoshop CS2 on the latest Mac. I can’t run iCloud on a machine less than one year old.
Apple, you have found a way to lose a customer whose been not only a loyal customer, but a cheerleader for your great work. However if all your products are going to be more expensive than anyone else and have a longevity of purchase of less than one year, my next phone will be an Android and I’m salivating over Windows 8.”
Carver, I submit, is not alone. Any other former Apple fans out there? Anyone thinking of joining him? What does Apple in this new post-Steve Jobs era need to do to shore up and expand its base? Is he off-base, or right on?
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